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How Adam Sandlers Long History of Product Placement Plays Out In His New Netflix Movie Spaceman [Video]

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How to Market your Brand

In the new Netflix movie Spaceman, Adam Sandler plays Jakub, an astronaut from the Czech Republic on a lonely solo mission to collect space dust from the far reaches of our solar system. He also has to make time to plug a bunch of products. Sandler doesn’t immediately register as Czech – he speaks unaccented English – but his whole operation has a retro-futuristic look that undermines its general technological sophistication (in real life, a manned mission this far out wouldn’t really be feasible) with a notable lack of sleekness. That’s further emphasized by Jakub’s obligation to record testimonials in favor of products he uses, from toothpaste to disinfectant to the communications hardware that allows him to give regular interviews, presumably in exchange for some kind of sponsorship. You can tell this is one of Sandler’s serious movies because he looks genuinely weary of this duty, rather than genially accepting.

“Contract or no, I will …

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