On Sept. 6, the video game Starfield was officially released on Xbox and PC. It was the first new intellectual property developed by Bethesda Game Studios in 25 years.
Because the ambitious and lavishly produced role-playing game came from the mind of Todd Howard—the Bethesda game director and executive producer who led the creation of Fallout 3 and The Elder Scrolls series—there was feverish anticipation for it among diehard fans of his RPGs.
By Sept. 7, Starfield had exceeded 6 million players. It was Bethesda’s biggest video game launch of all time.
To industry observers and gamers, success was almost a certainty. Starfield’s beautifully realized aesthetics, innovative game play and impeccable execution was sure to attract positive press and enthused players. Yet the historic release would not have been possible without an intricately wrought “brand bible.”
As Bethesda and AKQAdiscovered, when companies conceive and launch new products from scratch, a well-articulated brand bible can help marketers and …
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