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Housing Works prepares for annual Design on a Dime fundraiser in Chelsea, NYC [Video]

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Brand Strategy

CHELSEA, Manhattan (WABC) — Housing Works, an organization dedicated to providing housing and health care to New Yorkers with HIV and AIDS, is preparing for its annual high-profile fundraiser.

Every year it holds an event where the public can purchase merchandise curated by the nation’s top interior designers with donations from hundreds of top brands.

The Design on a Dime fundraiser can be exhilarating – a treasure hunt of sorts through all things fabulous.

It’s taking place this year inside The Metropolitan Pavilion on West 18th street in Chelsea. On Wednesday, 58 designers were busy setting up — and in some cases hand painting 60 rooms.

The spaces are all 20 by 20 and packed full of items the public can buy.

“From a sofa to a side table, pillows to home accessories to sometimes fashion,” said Housing Works COO Andrew Greene.

It’s the 19th year for the extravagant event – a key fundraiser each year for Housing Works. The …

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