HORIZON ORGANICAND AOR DUNCAN CHANNON HELP CONSUMERS UNLEASH THEIR INNER CHILD Marketing Communication News [Video]

New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits.

Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as they do.

The campaign taps the extraordinary energy of childhood by paying homage to the “high stakes” drama of play. The video spots were crafted in collaboration with director Pau Dalmases of Pensacola, with one ad depicting an audacious child playing chef in his kitchen, and another spot which gives us a chance to see just how serious kids take it when they say “the floor is lava.”

Entitled “This Milk Means Business TM,” the campaign, which also includes digital, social, and banner ads, aims to challenge the prevailing assumption that all dairy products are created equal. As …