Holly Willoughby cuts a glamorous figure in black backless dress as she promotes Wylde Moon perfume [Video]

07:00 EDT 23 Mar 2024 , updated 09:14 EDT 23 Mar 2024

Holly Willoughby cut a glamorous figure as she posed in a stunning backless gown while promoting her new perfume.

The TV presenter, 43, looked nothing short of sensational as she slipped into the long-sleeved garment which highlighted her jaw-dropping figure.

The media personality styled her platinum blonde locks into a loose bob as she showed off her MOON fragrance. 

Holly founded her wellness brand Wylde Moon in September 2021 which promises to help customers ‘reconnect’ with themselves. 

The star departed her hosting role on This Morning after 14 years back in October.

ITV faces losing some of its biggest stars to streaming giant Netflix after both Holly and Simon Cowell…