Health IT firm NueMD channels Miley Cyrus and Obamacare angst in Wrecking Ball parody [Video]

Here’s something you don’t see everyday — an empathetic video on the struggles of physicians running a practice in the guise of a Miley Cyrus parody video.

Health IT company NueMD is trying a new marketing tactic to promote its cloud-based physician practice management software.

It channels Miley Cyrus’ Wrecking Ball video, though unlike the original, there’s no licking of blunt objects.

NueMD has been around since 1993. In addition to practice management documents for physicians and third party billing companies, it’s also an electronic health record provider for physicians. It provides EHR and clinical data management to college medical professionals as well.