Headless Commerce: Technical Benefits, Business Benefits, and Examples in Action [Video]

There are a lot of reasons why a growing number of merchants are eager to migrate to a headless commerce architecture. The most common ones include faster site speeds, plug-and-play functionality with best-of-breed apps, and a unique level of creative freedom to build ecommerce experiences that meet the evolving demands of your customers and brand.

It’s easy to daydream about how a headless architecture might unlock these benefits. However, some of the world’s largest commerce merchants have already done so with Shopify’s headless solutions. Not only have they given their development teams an unparalleled amount of freedom to build custom and flexible ecommerce experiences, but their headless builds have translated into millions of dollars in business. 

To help you envision a world in which you make a headfirst leap into headless architecture, here are four of our favorite examples of Shopify merchants using headless commerce.

What is headless commerce?

Okay, before we get into the examples, we should review what …