Having a logo without a brand strategy is like having some lettuce without the rest of the sandwich [Video]

Having a logo without a brand strategy is like having some lettuce without the rest of the sandwich. It leaves your customers feeling a little underwhelmed. You can fix it with a solid, sink-your-teeth-into-it kind of brand strategy.

How do you develop that? By fleshing out your brand. Write a brand story. Develop a brand voice. Get passionate about your mission statement and energetic in sharing your value statement. When you lean into this, your potential customers will start to feel like they’re connecting with a person, with a story instead of just seeing sales posts. #gamechanger
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