Has AI oversaturation already killed the opportunity to stand out? [Video]

Every marketing agency in the land, it seems, has added ‘AI’ to its list of capabilities. So is it already too late to use AI to stand out? We asked agency leaders from The Drum Network.

You can hardly say that the tide is turning on AI mania… but. Amid continued AI obsession, rumblings of oversaturation are growing. Meanwhile, the ad industry has invested heavily in AI over the last couple of years. But with seemingly everyone making that same investment, is AI capability table stakes now? Or is it still possible, somehow, for people in marketing to stand out with AI? We asked eight leading marketers.