Hard Mountain Dew Asks Aliens to Abduct the Beverage [Video]

Aliens, perennial stars of sci-fi flicks and unscripted TV shows, are having a moment in advertising, inspiring everything from promos for Curb Your Enthusiasm to campaigns for Kentucky tourism, MoonPie, Squarespace and Apartments.com, to name a few.

The latest effort comes from Hard Mountain Dew Baja Blast, which aims to speak directly to extraterrestrials by leaving a pallet of hooch in the Arizona desert with the following message attached: Please abduct these flavored malt beverages (and, presumably, drink them).

The stunt, which is being live-streamed on the brand’s YouTube channel, coincides with today’s “holiday” called Alien Abduction Day. And its strategy is simple, per the brand, which claims to be “offering our alien visitors an example of peak human innovation guaranteed to get us on their good side.”

The marketer has built a “beam up” site in a …