Halo to Hammer: Reward and Risk in Social Media Marketing [Video]

Organised in collaboration with the New York-based Initiatives in Art & Culture, the seminar that took place on january 20, 2024, at the Italian Exhibition Group’s VICENZAORO January show in Vicenza, Italy, considered how, with the social media having become primary vehicles for the marketing of jewellery, a range of risks, both reputational and legal, are becoming more prominent. Specifically, it looked at the role played by influencers, and the implications of their use of intellectual property, greenwashing and virtual reality.

The seminar was moderated by Lisa Koenigsberg, President of Initiatives in Art & Culture, and panellists included Tiffany Stevens, President of the CIBJO Ethics Commission and President, CEO and Chief Counsel of Jewelers Vigilance Committee, the leading legal specialist in the U.S. jewellery sector; Kyle Roderick, a journalists at Bijoux Review; Marco Amorese, a partner at the AMSL Avvocati legal firm in Milan; and Raluca Anghel, Global Head of External Affairs and Industry Relations at the Natural Diamond Council.