Hailey Bieber Shares Sexy Bikini Selfies Teasing Rhode Beauty Makeup [Video]

Hailey Bieber‘s got some next-level marketing skills. 

This week, the Rhode Beauty founder, 27, shared a couple of oceanside bikini photos while simultaneously hinting at her new makeup launch. 

There’s a lot to discuss here, but first, let’s talk about Bieber’s sexy swimsuit.

While on a tropical getaway, the model wore a sexy red two-piece, consisting of a micro triangle halter-neck top and high-waisted bottoms displaying her tiny hip tattoo. 

She accessorized with matching glasses and a straw cowboy hat, because, as seen with Beyoncé and Kim Kardashian’s recent looks, Western chic is all the rage right now. 

Bieber then included a selfie teasing what looks to be Rhode Beauty’s new blush stick, which she used to touch up her strawberry-glazed cheekbones.

Her sheer pastel pink manicure also made the shot, and we wouldn’t be surprised if coquette nails suddenly took over your TikTok feeds.