‘Grow your brand, not a marketplace’ — Online scheduling software Setmore launches a new initiative that champions brands and spotlights what sets them apart. | PR Newswire [Video]

Commissioned survey of 6,000 people—diving into how customers value their relationships with brands.

, /PRNewswire/ — ‘Grow your brand, not a marketplace‘ invites brands to skip the intermediaries and showcase what makes them special with research, expert tips and helpful guides.

“Our goal is to empower businesses by offering user-friendly tools and powerful integrations for independent growth—enabling them to share their unique story, connect with customers and ultimately enhance brand loyalty. It’s much more than a campaign to us; we believe businesses should have the ability to stand out, gain visibility and grow without depending on marketplaces.” 

–  Jillian Ross, Brand Leader

Teaming up with global research agency, OnePoll*, Setmore, as part of AnywhereWorks, conducted a survey to explore consumer behavior and trends. The study revealed what people want from brands, how they discover them, and what builds lasting loyalty.

• 82%* of customers want direct communication with brands they purchase from.
• 72%* prefer to buy directly …