Grocery delivery brings the magic to the mundane in mind-bending Gopuff ad [Video]

Prepare to be spellbound watching the grocery delivery app’s most ambitious creative to date.

Gopuff says it isn’t just about the convenience of online grocery delivery any more; it’s about weaving magic into the mundane. Today marks the launch of the brand’s largest marketing endeavor yet, ‘Bring the Magic,’ aimed at bringing a touch of magic to the everyday hustle and bustle.

The campaign’s centerpiece is a surrealist and cinematic commercial directed by Smuggler’s Adam Berg. It follows a superhuman protagonist dressed in everyday clothes who appears to effortlessly melt through walls and float to the tops of skyscrapers — all in an effort to deliver necessities to customers. In other words, as the creative would suggest, the speed, quality and consistency that Gopuff offers inserts a sense of magic into the everyday.

“With a business predicated on speed and a team with its finger on the pulse of culture, …

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