Google March 2024 Core Update [Video]

On March 5, Google announced its latest comprehensive core update, and SEO specialists worldwide felt a disturbance in The Force. The new update comes accompanied by revised spam policies and seeks to reduce unhelpful, low-quality, and unoriginal content. But how will this update affect Google rankings for dentists?

In a blog post published the same day, Elizabeth Tucker, Google’s Director of Product Management, wrote: 

“We believe these updates will reduce the amount of low-quality content on Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”

Google will achieve this reduction in subpar content by enacting new spam-control policies and enhancing its core ranking systems by using multiple signals indicating poor-quality content rather than relying on a single system. If that explanation sounds a little obscure, that’s because it is. 

While Google keeps …