Future Ready Branding Strategies with Mitch Duckler

Tune in to the latest On Branding Podcast episode for an enlightening discussion with Mitch Duckler, the renowned brand strategist, TEDx presenter, acclaimed author, and the visionary behind Full Surge. (https://www.fullsurge.com/)

00:00 Introduction to the Future of Brand Building
00:13 Meet the Expert: Mitch Duckler
00:46 Unveiling ‘The Future Ready Brand’
01:00 The Motivation Behind the Book
01:33 Exploring Societal, Technological, and Commercial Trends
02:29 The Power of Corporate Purpose
04:47 Leveraging AI for Personalized Marketing
08:47 Understanding and Connecting with Gen Z
10:57 Creating Immersive Experiences with AR and VR
14:14 The Future of Web3 and Decentralization
15:27 Wrapping Up and Connecting with Mitch Duckler

In this episode of the On Branding Podcast, the host welcomes Mitch Duckler, a brand consultant, TEDx speaker, best-selling author, and founder of Full Surge.

Duckler discusses his new book ‘The Future Ready Brand,’ addressing how brands can stay relevant amidst societal, technological, and commercial trends.

The conversation covers the importance of genuine purpose in brand strategy, the role of advanced technologies like AI, AR, and VR in creating personalized customer experiences, and the impact of Gen Z on market dynamics.

Duckler, with his extensive background working with major brands like ExxonMobil and Hyatt Hotels, shares insights from interviews with over 40 CMOs on topics ranging from corporate purpose to leveraging AI and emerging technologies for brand building.

The podcast provides valuable takeaways for brands looking to navigate the evolving market landscape.

Amazon Link:
https://amzn.to/3TmFviN

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