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Frost Bank – Three Nuns – Unexpectedly True Stories [Video]

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Corporate Branding

Frost Bank – Three Nuns – Unexpectedly True Stories

Frost Bank of Texas has revamped its corporate branding, including a series of new digital commercials. All the spots talk about Frost service being “Exactly What You Unexpected.” In this commercial, the story is told of three nuns who got a flat outside of a Frost Bank branch. The branch manager came outside and fixed the flat, even though the nuns were customers of a competitive bank.

For more about financial institution marketing and branding, visit https://thefinancialbrand.com/

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