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Frost Bank – Tech Support – Unexpectedly True Stories [Video]

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Corporate Branding

Frost Bank – Tech Support – Unexpectedly True Stories

Frost Bank of Texas has revamped its corporate branding, including a series of new digital commercials. All the spots talk about Frost service being “Exactly What You Unexpected.” In this commercial, the story is told of an elderly customer who had his bank app go strange on him. Tech staff came to his house, brought his phone back to the bank, installed a custom patch, and brought the phone back with a working app.

For more about financial institution marketing and branding, visit https://thefinancialbrand.com/

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