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Frost Bank – Tax Season – Unexpectedly True Stories [Video]

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Corporate Branding

Frost Bank – Tax Season – Unexpectedly True Stories

Frost Bank of Texas has revamped its corporate branding, including a series of new digital commercials. All the spots talk about Frost service being “Exactly What You Unexpected.” In this commercial, the story is told of a customer who, after a late night, deposited a large amount in a night depository box — except the money was for another bank, not Frost. A Frost employee delivered the funds to the other bank the next day.

For more about financial institution marketing and branding, visit https://thefinancialbrand.com/

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