From near me to for me: Dont sleep on the next search revolution [Video]

From ‘near me‘ to ‘for me,‘ AI is fundamentally changing search. Jason Hartley of PMG says marketers need new tactics to take advantage of this shift.

A decade ago, the rapid growth of mobile search represented both an opportunity and a challenge for Google. While search volume increased dramatically, results were predominantly designed for desktop users. Google adapted by prioritizing ‘near me‘ results, optimized for smaller screens and on-the-go searches.

Today, the search landscape is evolving once again. Generative AI and social discovery are influencing how and where people search. People expect more personalized and dynamic results than traditional search engines offer, and they have more tools than ever to find what they need. This signals the arrival of the ‘for me‘ era. Amid this change, marketers – and the search engines themselves – must move beyond established tactics and focus on delivering deeply personalized experiences to be successful.

Savvy searchers…

Historically, search centered on basic text, images, and links, …

Tags Branding, Content Marketing, Digital Marketing, Youtube