Fraud pushes up the cost of business SMS [Video]

A2P (Application-to-Person) messaging is where a message is sent from a software application, run by a brand or enterprise, to a person. Examples including OTPs (One-time Passwords), appointment reminders, and marketing communications.

Different messaging channels can be used to send A2P messages, including SMS (Short Message Service), RCS (Rich Communication Services), and OTT (Over-the-Top) messaging platforms.

According to a recent report from Juniper Research, SMS is the most popular channel for sending A2P messages, due to its universality, which is important for business-critical messages.

One of the primary use cases for A2P messaging is authentication. This involves business-critical messages including 2FA (Two-factor Authentication) and OTPs being delivered from a business to a user.

Molly Gatford, author of the Juniper Research report, says that the A2P messaging market is expected to grow as more enterprises undergo a digital transformation and require messaging services to communicate with customers.

At the moment the dominant channel for …