Franchise 101 The Basics of Franchising [Video]

Episode Summary:

Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner.

Key Ideas:

• What is a franchise

• Flexibility is part of a good franchise system

• Why Stacy thinks passion is overrated when looking for a business to run

• How a broker can make the path to business ownership much easier

• What do franchise owners need to do for marketing

About Stacy:

Stacy has over 30 years of small business ownership, management, sales, and marketing experience. She has been a multi-unit franchise owner with three different concepts, and also founded a deli/corporate catering business as her first venture into entrepreneurship in 1989. Stacy presents franchise information and business ownership seminars across the country in partnership with career transition firms, the SBA, Small Business Development Centers, SCORE, regional libraries, and military groups. In her 25+ years as a franchise broker and consultant, she has helped hundreds of people invest in a wide variety of franchise businesses. Stacy is currently an active member of the IFPG–International Franchise Professionals Group–and her company is called Franchise Matchmakers.

Connect with Stacy:

www.franchisematchmakers.com (http://www.franchisematchmakers.com/)

www.linkedin.com/in/stacyswift (http://www.linkedin.com/in/stacyswift)

About Susie Liberatore:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses’ visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

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