Fox News Changes Election Brand, Rolls Out New Campaign That Doesn’t Include On-Air Talent [Video]

“America’s Election Headquarters”—which has been a mainstay on the network for the past decade—is giving way to “Democracy 2020.”

No Fox News personalities appear in the network’s new “It’s In Your Hands” marketing campaign, which instead focuses on Americans and the choice they will be making in next year’s election.

“There has been a change in how consumers see elections,” said Jason Klarman, evp of marketing at Fox News Media. “Twenty years ago, we were concerned that there was voter apathy and people weren’t showing up at the polls. And nothing could be further from the truth today.”

As Fox News continues to be most-watched among cable news networks in both total viewers and the 25-54 demo most coveted by news advertisers, “staying …