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Former Yahoo CEO Marissa Mayers New Photo-Sharing App Has a Design From the Stone Age [Video]

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Brand Strategy

When former Yahoo CEO Marissa Mayer unveiled the promotional images for her new photo-sharing app, Shine, on Tuesday, I thought I was looking at one of the Facebook posts my elderly aunt has a habit of creating. But alas, the person posting was not my aunt, it was Mayer.

As explained by Mayer, the app aims to help people easily create and share photos of trips, parties, or hangouts with friends. Shine does this by creating shared albums, to which you and others can add photos in their original resolution. If you’re too lazy to go through the photos you’ve taken to decide which ones you want to upload, you can turn on the app’s AI-powered “Manual Mode.”

When Manual Mode is selected, Shine’s AI scans your photos, selects the ones it thinks are share-worthy, and asks you to approve the selection. Once you do, the app uploads them to the shared album. There is also a “Magic Mode,” where …

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