Ford’s Secret Strategy To 100x Their Growth In 2024 [Video]

Welcome to the 6th Episode of Influencer Matchmaking.

In this series, our hosts, Shubham and Shreevar discuss one brand every week and break down their influencer marketing strategy. They also analyze two influencers who could be fit for the brand’s target audience using insightIQ.

Try insightIQ here: https://dashboard.insightiq.ai/creato

The brand we are discussing today is – Ford, a pioneering automotive company with a rich history of innovation and excellence but struggling to relate with GenZ.

Two creators we match Ford with are:
@TannerFox: Tanner is a professional stunt scooter rider with a fun YouTube presence
@evanshanks: Evan is an automotive YouTuber who talks about Cars, Family and Life

Timestamps:
00:00 – Cold open
00:58 – Intro
02:40 – Ford’s relevance
05:25 – Influencer matchmaking: @TannerFox
16:34 – Influencer matchmaking: @evanshanks
23:05 – Final verdict

Watch to find out!

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#influencermarketing #influencers #Ford #creator #evanshanks #TannerFox