Font, Color, and Imagery: What You Need to Create a Cohesive Personal Brand [Video]

On this episode of Branded, Larry and Sara are joined by our first-ever guest expert, Danielle Lewis.

Danielle is a graphic designer who helps businesses and entrepreneurs create a cohesive brand look. She is here to offer her tips on how to start developing the visuals of your personal brand, discuss the challenges and strategies of maintaining consistency on social media platforms like Instagram, and share a free downloadable template to make your Instagram feed look like the pages of a magazine.

We talk about:

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• Visual branding and its role in marketing and recognition.
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• Consistency in visual elements helps people commit them to memory.
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• Visual elements are just as important as the tone of voice and other aspects of branding.
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• How to start developing a personal brand without a logo.
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• Maintaining consistency in social media posts can be challenging for some and how to make it easier
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• Designing templates with breathing room to avoid overwhelming content
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• How planning posts in advance and considering the overall picture on a phone screen can help achieve a cohesive visual brand.
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• Why personal branding is crucial in the digital age to provide a personal touch and stand out from AI.
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• Consistency, personal embodiment, and visual branding and how they serve as silent marketers for the brand.
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Download Danielle’s free brand image guide here: https://brand.daniellelewisdesigns.com/frm/w4F9zf7tNxwukT3Y

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