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Ferrovial puts AI at the heart of its transformation [Video]

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Brand Strategy

Within its Digital Hub, the transportation and mobility multinational has gone all in on an AI-powered center of excellence that allows technology knowledge, ideas, and projects to develop for all business units.

Credit: Ferrovial

With the aim to accelerate innovation and transform its digital infrastructures and services, Ferrovial created its Digital Hub to serve as a meeting point where research and experimentation with digital strategies could, for example, provide new sources of income and improve company operations.

Since its creation over five years ago, the Digital Hub has included a team of experts in innovation, technologies, and trends — such as IoT, big data, AI, drones, 3D printing, or advances in customer experience — who work in concert with other business units to identify and execute new opportunities. There’s no defined hierarchical structure, but the Hub is based on a transversal and collaborative model where groups are created, and employees from all …

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