Favors Marketing School: Sales Revenue Defined (Applying Marketing Goals)

Creating Marketing Goals

The Regina Y. Favors Website Tentative Marketing Plan outlines the importance of developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.

The plan introduces the Regina Y. Favors website, creates marketing goals, conducts a marketing analysis, considers multiple marketing strategies, introduces customer segmentation and competitor benchmarks, and creates sample buyers’ personas. The titles establish a digital marketing strategy for the Regina Y. Favors website.

The tentative marketing plan is based on seven (7) marketing goals that include building brand awareness through education.

• Build brand awareness.
• Drive traffic to the website.
• Created targeted online consumer base.
• Create buyer’s persona.
• Create customers who buy.
• Send emails encouraging testimonials.
• Assess returning customers.

Applying Marketing Goals

The video lessons in this series apply marketing goals to various marketing planning and sales planning topics. Each topic supports the tentative marketing planning processes.

About Favors Marketing School

Favors Marketing School is a digital marketing curriculum provider.
Online courses in marketing planning are available through Favors Marketing School, a digital marketing curriculum provider.

Visit www.favorsmarketingschool.com for more information.

Resources

The following resources are available on our Amazon author page: Amazon.com/author/reginayfavors:

The Regina Y. Favors Website: Tentative Marketing Plan—Condensed

Favors Marketing Lessons 101: Tentative Marketing Plan Template Workbook

Favors Marketing Lessons 101: A Workbook & Action Planning Guide

Favors Marketing Lessons 101: Basics for Creating the Buyers’ Personas, A Workbook & Action Planning Guide

Favors Marketing Lessons 101: A Brief Guide to Digital Marketing

Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook, A Companion

Logo + Branding: Business & Sales Plan Basics Workbook, A Companion

Logo + Branding: Business Planning & Sales Planning Presentation, An Active Listening Companion