Creating Marketing Goals
The Regina Y. Favors Website Tentative Marketing Plan outlines the importance of developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.
The plan introduces the Regina Y. Favors website, creates marketing goals, conducts a marketing analysis, considers multiple marketing strategies, introduces customer segmentation and competitor benchmarks, and creates sample buyers’ personas. The titles establish a digital marketing strategy for the Regina Y. Favors website.
The tentative marketing plan is based on seven (7) marketing goals that include building brand awareness through education.
• Build brand awareness.
• Drive traffic to the website.
• Created targeted online consumer base.
• Create buyer’s persona.
• Create customers who buy.
• Send emails encouraging testimonials.
• Assess returning customers.
Applying Marketing Goals
The video lessons in this series apply marketing goals to various marketing planning and sales planning topics. Each topic supports the tentative marketing planning processes.
About Favors Marketing School
Favors Marketing School is a digital marketing curriculum provider.
Online courses in marketing planning are available through Favors Marketing School, a digital marketing curriculum provider.
Visit www.favorsmarketingschool.com for more information.
Resources
The following resources are available on our Amazon author page: Amazon.com/author/reginayfavors:
The Regina Y. Favors Website: Tentative Marketing Plan—Condensed
Favors Marketing Lessons 101: Tentative Marketing Plan Template Workbook
Favors Marketing Lessons 101: A Workbook & Action Planning Guide
Favors Marketing Lessons 101: Basics for Creating the Buyers’ Personas, A Workbook & Action Planning Guide
Favors Marketing Lessons 101: A Brief Guide to Digital Marketing
Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook, A Companion
Logo + Branding: Business & Sales Plan Basics Workbook, A Companion
Logo + Branding: Business Planning & Sales Planning Presentation, An Active Listening Companion