How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Families of Texas school shooting victims sue gunmaker, Instagram [Video]

Categories
Brand Marketing on Social Media
A girl lays flowers at a makeshift memorial at Robb Elementary School in Uvalde, Texas in May 2022.Photo: CHANDAN KHANNA / AFP/FileSource: AFP

Several families whose children were killed or wounded in a mass shooting at their Texas school two years ago have sued the gun manufacturer as well as Instagram and video game company Activision for marketing the weapon, their lawyer said Friday.

Nineteen young children and two teachers were killed in the city of Uvalde on May 24, 2022 when a teenage gunman went on a rampage with an AR-15 style assault rifle at Robb Elementary School, in America’s deadliest school shooting in a decade.

The families accuse the companies of wrongful death and gross negligence, saying gun manufacturer Daniel Defense, as well as Meta-owned Instagram and Microsoft-owned Activision, whose “Call of Duty” video game features the weapon, marketed it to “insecure, adolescent boys,” according to a statement from lawyer Josh Koskoff.

Koskoff insisted there was a …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads