3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Ex-Levi’s President Launches Athletic Line Based on Truth, Courage, and Standing Up for Women’s Sports PJ Media [Video]

Categories
Brand Strategy

“Not a single athletic brand that claims to champion women has stood up for women in sports,” right-ish media personality Megyn Kelly noted in an X post on Monday. Appallingly, she’s right. The bully forces pushing transgenderism into women’s and girls’ sports have cowed everyone.

“Until Now,” continued Kelly. “Congrats @JenniferSey on the launch of @xx_xyathletics! Great to see a woman who was canceled for telling the truth make a business out of pure honesty.”

Kelly is right again. “With brand messaging focused on being brave, telling the truth, and protecting women’s sports, it’s the storytelling that will really set XX-XY Athletics apart,” says the new apparel company in a statement on its website. “And as an award-winning Chief Marketing Officer for Levi’s — one of the world’s most iconic brands, [Jennifer Sey] has the brand know-how to make it happen.”

Sey was a seven-time member of the U.S. Women’s National Gymnastics Team and the 1986 U.S. Women’s …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads