Event Marketing Strategy: Aligning Brand Goals with Audience and Venue [Video]

🎯 Ahhh the intricacies of event marketing and the importance of aligning your brand with the right audience and venue.

Learn how misplaced brand placements, like an electrical contracting company at a soccer game, can confuse consumers and dilute brand message. Discover the balance between selling products and enhancing brand image, and the risks of not meeting audience expectations.

Unpack the debate between organic, guerrilla tactics and official sponsorships, including the challenges of measuring ROI in event marketing.

This discussion sheds light on the strategic decisions necessary for successful brand exposure and engagement. 🚀

Get the entire conversation here –
https://www.theoohinsider.com/clay-lundquist/