Episode 123: Does Your Social Media Actually Make You Money? [Video]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.

The importance of social media metrics (00:00:00)
Understanding the significance of social media metrics in determining the effectiveness of your social media efforts.

Analyzing reach, engagement, and website clicks (00:01:06)
Exploring the significance of reach, engagement, and website clicks in evaluating the impact of social media activities.

Utilizing social media analytics tools (00:03:09)
Exploring the use of built-in analytics tools in social media platforms and Google Analytics to track the performance of social media activities.

Monitoring and adjusting based on results (00:04:07)
Emphasizing the importance of monitoring key metrics over time and making adjustments based on the results to improve social media performance.

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