Episode 121: Effective Social Media Planning for 2024 [Video]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.

Timestamps:
Setting Clear Objectives (00:01:07) The Importance of defining goals, aligning them with business objectives, and using the SMART goal setting criteria.

Understanding Your Audience (00:02:19) Conducting audience research, developing buyer personas, identifying platform preferences, and engaging authentically.

Platform Selection (00:04:32) Choosing the right platform based on business goals, audience preferences, and content strategy, and starting with a platform comfortable for the business.

Content Pillars and Themes (00:08:06) Identifying key content pillars that align with brand identity, value proposition, and audience interest, and providing examples of content buckets.

Content Planning and Creation (00:11:20) Developing a content calendar, diversifying content mix and variety, and maintaining brand consistency for building brand recognition and trust.

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