Episode 118: Leveraging Content Marketing for Growth [Video]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer explores content marketing strategies aimed at business growth. She underscores the need for understanding audience needs, scaling content production, and driving growth through valuable content. Philippa highlights the importance of fostering community engagement and measuring content performance to optimize strategies. She concludes with the message that strategic content marketing is key to business success and teases the next episode on SEO and content optimization.

Video Chapters/Time Stamps
– Maximizing Content for Audience Growth (00:00:00) Emphasizing the importance of audience growth and engagement through valuable content creation.
– Identifying Growth Opportunities (00:02:07) Discussing the importance of audience research and tailoring content strategy to address audience needs effectively.
– Scaling Content Production (00:03:08) Exploring methods to increase content production capabilities as the audience grows, including automation and collaboration.
– Driving Business Growth through Content (00:04:17) Highlighting the role of content in lead generation, conversion, building brand authority, and fostering community engagement.
– Fostering Community Engagement (00:05:21) Emphasizing the significance of engaging with the audience, building a community, and strengthening brand loyalty through active social engagement.
– Measuring and Optimizing Content for Growth (00:07:23) Stressing the importance of tracking KPIs, optimizing content performance, and continuous iteration for business growth through content marketing.

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