Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris [Video]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

Timestamps:

Developing a Strong Brand Identity (00:00:09) Insights on defining brand identity, impact on local businesses, and practical strategies for developing a unique brand persona.

Crafting Your Brand Story (00:01:13) The significance of brand storytelling, building authentic connections, and practical techniques for crafting a brand narrative that resonates with the audience.

Strategies for Brand Consistency and Recognition (00:02:28) Critical strategies for maintaining brand consistency, achieving long-lasting recognition, and creating a strong and memorable brand.

Introduction of Jacob Caris (00:02:28) Insights on Jacob Caris’ background and journey, including his experience in finance, affiliate marketing, and creating online business solutions.

Transition to Marketing as a Pre-Sale Experience (00:07:07) The pivotal role of marketing as a pre-sale experience, establishing a strong brand, and making the sales process smoother for small business owners.

Understanding Pre-Selling and Relationship Building (00:08:16) Exploration of pre-selling as building relationships at scale, the importance of the first impression, and leveraging marketing for true business growth.

The Significance of Personal Brand Building (00:08:27) Opportunities for small business owners to utilize social media and online brand building, emphasizing personal brand building for stronger customer connections.

The Role of Storytelling in Pre-Sale Process (00:19:22) The art of storytelling and its integration into the pre-sale process, emphasizing the value of authentic content driven by personal and business experiences.

Restocking and Event Promotion (00:22:02) Discussing the use of storytelling to promote events and restocking activities, creating engagement.

Personal Storytelling in Email Marketing (00:22:59) Exploring the impact of personal storytelling in email marketing, using a personal anecdote to engage customers.

Simplicity and Personal Branding (00:27:05) Emphasizing the value of sharing behind-the-scenes moments and personal branding to differentiate from competitors.

Data Utilization and Customer Value (00:29:32) Highlighting the importance of collecting and using customer data to increase customer value and retention.

Referrals and Personal Touch (00:32:03) Discussing the significance of personal touch, creating referrals, and the impact of word-of-mouth marketing.

Closing Remarks and Future Series (00:34:14) Philippa Channer wraps up the episode, teasing a new series for the next episode.

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