Episode 113: Strategies for a Powerful Business Image in 2024 [Video]

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of the Marketing 101 for Small Business Owners podcast, I delve into the importance of brand identity for small businesses. I discuss how a strong brand identity transcends mere visuals; it’s about creating a profound connection with your audience through the values, personality, and emotions that your brand conveys. I offer advice on examining successful brands, establishing a brand persona, and grasping the nuances of local market characteristics to foster trust and relevance. I provide actionable strategies such as performing a brand audit and ensuring that all brand elements are in harmony with your business objectives. The episode wraps up with my invitation to listeners for free consultation sessions and a sneak peek at the next episode, which will focus on crafting a compelling brand story.

Whenever you are ready, here are some ways that we can help you:
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