Ep 75: Local Creation, Global Growth: Amway’s Formula for Building Brands with Brandi Huyser [Video]

In this episode of the Direct Approach podcast, Brandi Huyser, Vice
President of Integrated Health and Wellness Platforms at Amway
Corporation, shares her extensive insights into brand strategy, market
positioning and the power of authentic partnerships for global brand
growth.

With over 27 years of experience at the world’s largest direct selling
company, Brandi Huyser has held leadership roles in marketing, sales,
finance and global market expansion including a significant role in the
growth of the iconic XS brand. Throughout the conversation, she
underscores the importance of co-creation, market trend awareness and
the transformative power of genuine collaboration in marketing. Brandi
emphasizes the strategic value of embracing uniqueness, involving
stakeholders in decision-making providing listeners a unique view into
Amway’s global brand growth strategies.

In this episode:
• Navigating the complexities of a diverse product lineup
• Communicating with multiple audiences
Shifting from brand-specific strategies to platform-based solutions
• Cultural Influence on product launches
• Building Brand Ambassadors and Youth Engagement
• Emphasizing Health and Wellness in the Business Opportunity

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