Ep. 35: Defining Your Brand Through Mission and Values (Guest Lucy Johnson from SHiDO)

In this episode of Get the Balance Right podcast, we explore the topic of mission and values. We dive into the concept of building a brand based on your passion. Our guest is Lucy Johnson, the founder and CEO of SHiDO, a vegan digital, SEO marketing agency whose dedication is to make ethical businesses viable online. She is also an avid vegan blogger, including one with her sister. Her company works exclusively with other vegan companies. Being true to her mission and values, she only hires employees who are vegan.

In this episode we dive into the importance of creating your mission and values to build a brand. We discuss the “why” behind our shared vegan commitment. Lucy shares her experience as a digital nomad, SEO insider tips and trends in vegan marketing.

SHOW NOTES:
Contact and follow Lucy Johnson: Twitter (https://twitter.com/lucyveganchef) – Linkedin (https://www.linkedin.com/in/lucy-johnson-seo/)
SHiDO: Website (http://shidodigital.com/) – Instagram (https://www.instagram.com/shidodigital/) – Facebook (https://www.facebook.com/shidodigital) – Linkedin (https://www.linkedin.com/company/43243894/)
SHiDO – Free SEO Video Audit – Sign Up (https://shidodigital.com/free-seo-video-audit) – Free DIY Guidebook – Download (https://shidodigital.com/diy-online-visibility/)
Vegan Sisters – Plant Powered People: Blog (https://www.vegansisters.org/) – Link Tree (https://linktr.ee/vegansisters) – Instagram (https://www.instagram.com/vegansistersofficial/)
Lucy’s Vegan Blog – Edible Ethics: Blog (https://edibleethics.com/)
Vegan Travel – Vegan on the Map: Website (https://www.veganonthemap.com/)
Animal Liberation Book by Peter Singer – Buy the Book (https://www.amazon.com/Animal-Liberation-Definitive-Classic-Movement/dp/0061711306) – Article (https://www.peta.org/about-peta/learn-about-peta/ingrid-newkirk/animal-liberation/)
Neil Patel: Website (https://neilpatel.com/) – Ubersuggest (https://neilpatel.com/ubersuggest/)
SEMrush: Keyword Magic Tool – Link (https://www.semrush.com/lp/keyword-magic-think/en/?ref=1027001762&utm_campaign=landing_keyword_magic_tool&utm_source=berush&utm_medium=promo&utm_term=60) – Social Media Toolkit – Link (https://www.semrush.com/social-media/?ref=1027001762&utm_campaign=landing_social_media_toolkit&utm_source=berush&utm_medium=promo&utm_term=91)
Southwest Airlines – Purpose. Vision & The Southwest Way (http://investors.southwest.com/our-company/purpose-vision-and-the-southwest-way)
Download the Mission & Values Worksheet – Link (https://getthebalancerightpodcast.com/promise)
For more show notes and more information about mission and values, visit (https://www.zeitzwolfeaccounting.com/blog/episode35)
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