Ep 24: Perfect Partnerships: The Art of Influencer Marketing With Elizabeth Petersen [Video]

Ever wonder what’s really behind those glossy influencer posts and paid partnerships popping up on your feed? On this episode of the Agency Rocket Show, hosts Liz and Chelsea are joined by industry expert and longtime friend Elizabeth Petersen. As Associate Director of Account Management at Influential, Elizabeth pulls back the curtain to reveal the magnetic world of influencer marketing. What are influencers? How do they acquire brand deals? How do they fulfill the terms of their contracts? From strategic matchmaking tips to advice on how to grow a following, Elizabeth packs this episode full of insider knowledge. Whether you’re a brand on the lookout, a marketer crafting your next big campaign, or an aspiring influencer ready to take the world by storm, this episode is your backstage pass to mastering the game. You won’t want to miss out!