Ep 110. Dumb branding advice to avoid [Video]

In the vast landscape of well-intentioned but largely unregulated business coaching, there exists a minefield of opinions when it comes to branding. For online business owners navigating the often daunting task of building their new brand, separating the good advice from the bad can be incredibly overwhelming. In an era where anyone with a laptop and access to Canva can claim to be a branding expert, it’s crucial to sift through the noise and discern the wisdom from the waffle.

So today, as a visual brand designer, illustrator and stylist who has the bachelor degree to prove it, I’m here to shine a light on five of the dumbest pieces of branding advice I see commonly spruiked by business coaches hunting their new business owner prey.

From the suggestion that a brand is a mere afterthought to the temptation of snagging a logo for the price of a latte, we’ll delve into why these tempting shortcuts can lead to long-term headaches for businesses seeking to make their mark and build their brand legacy.

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Click here to listen on the podcast: https://www.rachelreiter.com/podcasts/brand-lover-with-rachel-reiter/episodes/2148561861