Ep. 10 | Understanding the Changes in Influencer Marketing with Matt Woods [Video]

How has influencer marketing changed in the last five years–and what trends are changing the industry today? Matt Wood, CEO and co-founder of AFK Group joins Influence to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by Powder.

Matt Woods:
LinkedIn: https://www.linkedin.com/in/itsmattwoods
Twitter: https://twitter.com/itsMattWoods

AFK Group:
https://www.thisisafk.com/

Chapters
00:00 Journey into influencer marketing
03:45 Connecting with content creators
06:00 Getting first clients and campaigns
08:15 Key milestones in AFK’s early days
13:11 How influencer marketing has changed in the last five years
16:50 Trends changing influencer marketing today
26:00 When it’s worth hiring an agency
31:00 Monetization and building a sustainable career in influencer marketing
39:00 Advice for entering the influencer marketing industry today
44:00 Advice for aspiring content creators

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