Employer Branding Strategies with Aaron Backman [Video]

In this episode of the HRchat Podcast, Keirsten Greggs
[https://www.linkedin.com/in/traprecruiter/] interviews Aaron Backman
[https://www.linkedin.com/in/backmanaaronj/], a passionate advocate within the
people and talent community.

Listen as they discuss employer branding strategies. Aaron provides a
comprehensive definition of employer branding, emphasizing the importance of
understanding an organization’s unique DNA and translating it into clear,
consistent messaging to attract and engage talent. He highlights that employer
branding is an interdisciplinary skill set that goes beyond recruitment and
requires collaboration across functions. 

Aaron also talks about effectively managing social media pages for employer
branding. He emphasizes the importance of knowing where the target audience is
and tailoring strategies accordingly. The key takeaway from the day is that
employer branding is an iterative process that looks different for every
organization, and continuous improvement is essential.

Takeaways include:

* Employer branding is about understanding an organization’s unique DNA and
translating it into clear, consistent messaging.
* Employer branding is an interdisciplinary skill set that goes beyond
recruitment and requires collaboration across functions.
* Tailoring social media strategies to the target audience’s preferred
platforms is crucial for effective employer branding.
* Employer branding is an iterative process that requires continuous
improvement and adaptation.

We do our best to ensure editorial objectivity. The views and ideas shared by
our guests and sponsors are entirely independent of The HR Gazette, HRchat
Podcast and Iceni Media Inc.   

This Episode is Supported by ManpowerGroup Talent Solutions

Talent Solutions combines our leading global offerings RPO, TAPFIN-MSP and Right
Management to provide end-to-end, data-driven capabilities across the talent
lifecycle.  Learn more here [https://www.mpgtalentsolutions.com/en]. 

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