Embracing Multifaceted Entrepreneurship with Suzanna Alsayed [Video]

In this engaging episode of the CanadianSME Small Business Podcast, we are privileged to host Suzanna Alsayed, the dynamic Founder and CEO of Evolutz Inc. and Hilt International Security. Suzanna, a multifaceted entrepreneur, author, lifestyle writer, and world traveler, shares her journey of leading two successful businesses while pursuing a Ph.D. at York University. Her book, ‘One Failure at a Time: A Modern Survival Guide,’ provides profound insights into overcoming challenges in life and business. In this discussion, Suzanna reveals what inspired her book, her approach to personal branding, the growth story of Evolutz, balancing multiple passions, and how Evolutz supports SMEs in branding and marketing.

Key Highlight Points:

1) Suzanna discusses the motivation for her book and the key lessons she aims to impart.
2) Insights on crafting a personal brand that aligns with professional goals and balancing it with various roles.
3) The challenges and growth of Evolutz, and what sets their services apart for tech and security sector clients.
4) Strategies for effectively managing diverse interests and goals, with advice for aspiring entrepreneurs.
5) How Evolutz caters to SMEs’ needs and encouragement for SMEs considering branding and marketing investments.

Our conversation with Suzanna Alsayed has been a source of inspiration, shedding light on the importance of personal branding, the power of resilience, and the value of branding for businesses. We extend our deepest gratitude to Suzanna for sharing her invaluable experiences and insights with us.

A heartfelt thank you to our partners – RBC, UPS, Xero and Constant Contact – for their support. To our listeners, we invite you to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca for more enlightening content.