Echoes of Identity: Shaping your Brand with Purpose – unsold podcast [Video]

[Unsold Podcast: Episode 3] In this insightful episode of our podcast, hosts Santhosh Venkatesh and Gowtham Kashyap take you on a deep dive into the world of brand identity and visibility. They unravel the layers that make a brand more than just a business, highlighting the intricate blend of culture, values, and communication that shapes its public persona. This episode is ideal for businesses looking to differentiate themselves in a crowded market.

Brand vs. Product: Discover the fine line separating a product from a brand, and learn why the latter’s influence goes far beyond its tangible offerings. Santhosh and Gowtham emphasize the power of storytelling, values, and emotional connections in crafting a brand that resonates deeply with its audience.

Content to drive brand awareness: As the discussion unfolds, the importance of content strategy comes to light, underscoring the need to showcase the ethos and the people behind the brand, not just the products or services offered. This human-centered approach to brand communication is dissected, revealing how authenticity and relatability can elevate a brand’s appeal.

What can founders do: The episode also delves into the critical role founders play in setting the brand’s direction, imbuing it with their vision and values. It rounds off with a compelling argument on how robust brand identity and visibility can significantly impact a company’s success, driving customer attraction and retention, and ultimately, influencing its bottom line.

Join Santhosh and Gowtham as they guide you through the nuances of building a brand that stands out for its authenticity and human connection, making it a beacon for success in today’s competitive landscape.

You can also listen to this episode on the following apps:
🎧 Spotify: https://spoti.fi/493knU0
🎧 Apple: https://apple.co/47Jfn5K
🎧 Amazon Music: https://amzn.to/3HzdGNv

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