E31: B2B is Luxury Marketing (Part 3/3) [Video]

In the third and final episode of our series exploring the fusion of luxury and B2B marketing principles, we delve into how these sectors can inspire one another towards innovative strategies for engagement and growth. This episode, hosted by Tom Gatten, CEO of Adzact, features insights from Jennifer Johnson of Deel, Kathryn Strachan of Copy House, Sonia Hobbs, with her extensive experience in automotive luxury marketing, and Colm O’Shea, a former strategic advisor to luxury companies. Our panellists uncover the rapid increase in B2B digital marketing spending, the challenges of targeting niche audiences, and the importance of creating personalized customer experiences for building trust and nurturing long-term relationships. They also discuss the roles of brand advocates and empathetic marketing in connecting deeply with customers.

Tune in to discover actionable strategies for elevating your B2B marketing by integrating the bespoke, customer-centric approaches of luxury branding.