E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More. [Video]

00:00 Ridge Retreat
03:12 Off-Site Team Building
06:08 Challenges of Hosting Retreats
07:36 New Product Launch: Hexclad Pizza Steel
11:51 Measuring Brand Awareness
13:18 Aided and Unaided Awareness
15:21 Actionable Insights from Brand Awareness Data
20:59 Awareness vs Competitors
25:11 The Size of the Market
29:14 Expanding the TAM
31:05 Brand Awareness vs Brand Affinity
33:01 Building Market Share Regionally
35:24 The Importance of Household Penetration
36:19 Creating Organic Demand and Network Effects
41:21 The Rising Cost of Advertising
44:22 The Limitations of Market Share
51:10 Failure as a Learning Experience

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