Dual-Screen TVs Are Driving Brand Engagement With Viewers: Tellys Bob Ivins Beet.TV [Video]

SAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater chance of being seen – Telly’s set has twin screens, the lower of which shows unobstructed ads and information.

“They’re watching television on a theater display like they would normally, and they’re watching them for four or five hours a day,” Bob Ivins, head of data strategy at Telly, said in this interview with Beet.TV contributor Rob Williams at the Beet Retreat San Juan, “Then they’ll turn the top screen off and they’ll keep the second screen on, and it acts like a tablet where they get news and sports updates.”

Telly is currently raising money for the next stage of its growth plan. Last year, it began taking orders online and started shipping its initial batches of …