7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Drivers are just realising the historical hidden meaning behind BMW’s iconic logo [Video]

Categories
Brand Strategy

DRIVERS have been stunned to learn the historical hidden meaning behind BMW’s iconic logo.

The symbol is a nod to the brand’s origins and, oddly, has nothing to do with cars.

The true meaning behind the BMW logo has been revealedCredit: Getty

The badge, made up of a blue-and-white quarter check design enclosed within a black circle bearing the manufacturer’s initials, is known the world over for adorning the front end of some of the best cars out there.

The BMW name has, over the years, become a byword for reliability, power and motoring style.

However, the history behind the giant company sees its roots in a quite different industry.

What is now Bayerische Motoren Werke (which translates to Bavarian Motor Works) started out over 100 years ago.

Its forefather was the Otto Flugmanshinfabrik, an aircraft manufacturing firm founded by Gustav Otto in what was then the Kingdom of Bavaria in 1910.

The company was a pioneer in the research and …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads