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Driven by athlete insights, Team Canada unveils outfits for Paris Olympics, Paralympics [Video]

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Brand Identity

Team Canada on Tuesday revealed a new collection of athlete clothing from Lululemon less than 100 days from the start of the Paris Olympics.

During the design process, the organization’s official outfitter led product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 sports.

“My biggest takeaway from this process was Lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable,” Para rugby player Zak Madell said in a statement released by the Canadian Olympic Committee. “It’s not only about looking good, but also about feeling good.”

WATCH | Team Canada unveils Olympic kit for Paris 2024: 

Some of Canada’s Olympic and Paralympic athletes showed off their new uniforms designed by Lululemon for the Paris Games this summer.

Reigning Olympic decathlete champion Damian Warner is also impressed with this year’s athlete kit.

“We’re going to be able to showcase some of our own …

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